Casting of abroad pan brand is ensured

Aisa Kandele ever had said author of Coke Cola company: If all belongings of Coke Cola are in abrupt today melt into is cindery, want me to still be had only " Coke Cola " this brand, I can affirm the ground to everybody announce 佈 , after half an year, market admiral has with now the new Coke Cola company of dimensions just the same.

What Aisa Kandele says no less than, brand is having crucial effect to an enterprise. Be known as " Tianjin 3 absolutely " the dog pays no attention to steamed stuffed bun going up century 80 time march when Japan, encounter however grab note. 1989, japanese He Guangtang company limited will " the dog is paid no attention to " register for product brand. Go up especially century 90 time, the company limited also registered the partner great glory that Tianjin dog ignores a group " the dog is paid no attention to " brand. Through negotiation of more than 10 years and negotiation, tianjin dog ignores a group ability is final this year September recapture grab the trade mark that note.

Not come singly but in pairs, colleague hall ever also had sufferred grab in Japan note. In addition, "Quan Jude " , " Wang Laoji " , " the daughter is red " wait to ever encountered abroad grab note. Old name encounters again and again grab note, severely block up is worn domestic company marchs the pace of overseas market, also affected the abroad fame of old name and business rights and interests at the same time.

According to not complete count, a few brand of our country especially of famous label grab note incident to happen time and again, caused the intangible assets prediction of a person's luck in a given year that arranges 1 billion yuan every year.

Before, company of a lot of home often chooses when encountering abroad tort silent. But " Wangzhi and brand case " win the lawsuit, as China old name abroad thought fors the time being the first case, for old name abroad dimension authority opened a good precedent.

According to expert analysis, numerous old name brand is grabbed to note, be not the problem that is consciousness of Chinese company intellectual property completely, it mirrors an influence of Chinese enterprise overseas to increase gradually at the same time, overseas market main body begins to course of study of the organization, state-owend enterprise in giving conciously moves toward overseas market to set a barrier.

Had lessons drawn from others' mistakes, shanghai old name " inn of Na Xiang steamed bread " marching before southeast Asia each country, registered trademark in place. And the first when left in Japan last year " Shanghai old hotel " also be to shift to an earlier date registered trade mark.

The old name of our country is the gold-lettered signboard with long already inheritance, had brand to register this " defend the garment " , extend overseas market to will have legal safeguard more.
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