Many enterprises that cross a state think, should infiltrate Chinese market, internationalization advantage is not worth as a result to get the better of, contrary, accomplish product this locality solidly to change cater to this locality people, just be successful key.

Wo Erma (Chen Yaochang of Wal-Mart) China president expresses, wo Erma begins to enter world market from 1991, cooperative relationship is established quickly with local enterprise in every country, build efficient supply network. In the process that Wo Erma extends in China, a lot of land suppliers also develop subsequently, become gigantic look forward to from medium and small businesses.

Product mainland is changed greet consumer taste

Change besides this locality of product source outside, the product type that Wo Erma sells, also pay attention to Chinese characteristic very much. In the supermarket of fertile Er Ma of each district, have phyletic and various China food; Be in year of section around, the company can increase the sale of food of many season tradition more.

Additional, wang Shaojie of assistant president of division of big China of group of transmission of abstruse beauty integrated be on sale, kendeji is the chain snack with adduce the most successful inland exemple, show the mainland of product and service is changed, it is its send success the most important element.

" KFC sells outer land this beyond sell for main, but because answer,the Chinese's have dinner is used to, infiltrate with vast retail sales network the people's life, and the taste that eat card also caters to a Chinese, add the provision of home town chicken such as congee, meal and piquancy, make its go out in the break out of an encirclement in be the same as type dining-room. " Wang Shaojie says.

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