Establish brand advantage is to be in the market competition with meal intense course of study a magic weapon of the remain invincible, group of meal of Shanghai duck king is core with company culture, it is carrier with dish is tasted and serving, establish oneself brand image, accumulated nearly 300 million yuan of fixed assets and 305 million yuan intangible assets, become in the whole nation famed and moving toward abroad mature brand.

Group of meal of Shanghai duck king is in ceaseless successive, confluence and innovation development, formed it is bibcock with roast duck of duck king Beijing, banquet of complete duck of collect duck king and place of Shanghai of more than 300 Beijing are classical renown dish series dish tastes the duck king characteristic at an organic whole, send the sea stage by stage Ji Yanchi Bao inducts dish of bittern of dish of another name for Guangdong Province, plain dish, current course another Xin Liang in breeding dish to fasten is nodded. Heavy full figure of fastidious of craft of roast duck of Beijing of king of core product duck, finished product is full, outside crisp connotation of li of tender, culture is deep. The clear Xian Danmei of the sea Na Baichuan that dish tastes dish of the easy nobility that holds the dish that provide capital concurrently, Shanghai and dish of careful, another name for Guangdong Province and the 100 dish of plain dish 100 flavour, the civilian that protruding showed dish of archives of the diversity of integral gust taste, high school to taste the price is changed wait for a characteristic, get the praise highly of personage of all circles of celebrity of China and foreign countries, society, wait in Chinese food festival continuously national exhibit contest to maintain with the high standards of industry sex push in reviewing an activity, pick took award of food food, food to include Chinese cate award of top prize vessel many 50 when wait inside () gold, gold prize.

Capital of inheritance of group of meal of Shanghai duck king technology of hundred years roast duck and dietary culture marrow, having original understanding and understanding to culture of broad and profound meal of the Chinese nation, in the process that develops in the enterprise, compose is built rose " spirit of culture of inheritance nation food, high-quality goods of culture of creation nation food " company culture, the course is old arduous breed, make eventually " duck king " the brand is in Shanghai thorough popular feeling. Already had meal of 11 straight battalion to interlink an enterprise at present, obtain Chinese meal for many times industry of meal of 10 old famous brands, China market of meal of brand of 10 large force, China is famous 10 beautiful of brand, China the honor such as wineshop.

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