Tycoon of foreign capital meal Kendeji and Mcdonald's go up oneself since the century enters China since 80 time, all the way Gao Ge, become the leading sheep of Chinese meal market gradually. But in last few years, enterprise of native land meal is trying to use newest administrative concept and market method, make Chinese style meal interlink kingdom.

According to estimation of Chinese cooking association, meal market of China broke through the dimensions of 1 trillion 2006, maintain the growth of two digit 16 years continuously. However, the biggest in this regale win the home, it is tycoon of ab extra meal however 100 get the better of a group. Since since a the first home KFC leaving in Beijing 1987, 100 get the better of a group to had had 2000 Kendejimen in China at present inn, 300 surely win guest, 44 surely win guest fast give.

According to the statistic of Department of Commerce, 100 get the better of a group Chinese area income achieved 16.9 billion yuan 2006, it is native land almost enterprise of meal of the biggest chain " small fat sheep " 3 times of sales revenue.

"The standardization that service and dish taste remains the problem that puzzles Chinese meal enterprise, " meal industry expresses about the personage, "But in recent years, many Chinese meal enterprises had realized this one problem, and using all sorts of method try hard to catch up. And using all sorts of method try hard to catch up..

Tan fish head is a such example. 10 years before, tan fish head still is the small shop of a 10 bearer of Chengdu suburb. And now, chang'an of general manager Tan is trying the modernization management of the lubricious fragrance Chinese style meal and Mcdonald's is united in wedlock. Current, chaffy dish of Tan fish head had walked out of Chengdu, there are 117 storefronts in the whole nation. Among them 87 are straight battalion inn, 30 are chain joins in inn.

Now Chengdu suburb, tan fish head has 164 mus cultivate base, produce chaffy dish footing technically. Since 2003, tan Changan spent many yuan of 2000 IT that makes a company to run a system in succession, the sale of branch of whole nation of Tan fish head data conducts a headquarters everyday.

Everyday in the evening, tan Changan can open computer, the sale data of inn of 43 when examine Tan Yu head carefully to all over 佈 whole nation straight battalion. And every month end, the metropolis in his computer has a detailed report, amount of the income that records every door inn, employee, even still the most welcome that month dish is tasted. All these, head of fish of profit from Tan began initial software management system 2003.

"These data do not say lie, " Tan Changan says. Tan Changan begins to establish from 1996 inn of piscine head chaffy dish, chain of his chaffy dish of Tan fish head has alled over 佈 whole nation nowadays. Current, tan Changan is planning to manage a system to undertake upgrading to this software, "Those who let it and Kendeji, Mcdonald's is euqally good. "Those who let it and Kendeji, Mcdonald's is euqally good..
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